A glimpse into the world of
young entrepreneurship.
George recalls setting up his own business, the challenges
and struggles he faced and how that responsibility weighs
on him as both he, and his company mature.
The Midlands Luxury
Detailing Centre.
High Caliber Detailing is a professional automotive detailing company based in Cannock, Staffordshire.
They wanted to separate themselves from their local competition, appear modern, bold and unique. HCD perform to a higher standard when delivering their service, dedicating more time to achieve a finer finish.
Always listening.
After inviting the client to collect feedback from customers and employees, the overwhelming sentiment was a desire for simplicity and distinctiveness. Adding a machine polisher and spray bottle, helped customers make the connection to the industry customers felt was needed.
Ever evolving.
The brand is always growing. As people and as industry professionals, both George and I mature along with it. By pooling knowledge and insight from our separate fields, we’re able to bring something new to the table each catch-up. HCD is a constant challenge and a very welcome one at that.
Here’s a glimpse of what we’ve built together:
So far we’ve put together signage, packaging, promotional vouchers, price lists, interior decor, YouTube thumbnails, apparel, stickers and social media. George is looking to make a website soon, for which I’ll be advising in terms of art direction and UX design.
